The beauty of digital marketing is that it has given every company a shot to court customers from across the globe. If you want to make sure that you don’t miss any golden business opportunities, you need to make sure you hire a conversion rate expert who’ll help you transform your business from a handful of clients to a multitude of clients. This can be achieved by employing the right mix of expert testing and best practices. Listed below are things to look out for while choosing a conversion agency.
UI Designers who know their stuff
With so many websites out there how do you get your website to sparkle and get noticed? Easy. You hire a UI agency that knows when to add the sparkle, glitter and noise to get you noticed and when to keep it simple and subtle to get people hooked and interested. Experienced UI designers thrive on creating functional designs while supporting your brand at the same time. And if you already have something on your mind, share your design ideas with your UI designer and leave him/her to create visual interfaces for iOS, Android, Windows and the web.
Make sure they are the masters of CRO
When it comes to conversion optimisation, you don’t want a jack of all trades – someone who promises SEO, SEM, copy writing, PPC… What you are looking for is a CRO agency that knows everything there is to know about CRO. This will give your business a competitive advantage as they are up to date with all the new trends in the market and know just what you need to do to double your conversion rate.
A/B Testing only when absolutely necessary
The last thing you need is to get stuck with a conversion agency that spends too much time on A/B tests that don’t produce any results. What you need is a CRO agency that will only conduct relevant experiments to show you which way will work better and win more.
Understands the industry backwards
You need conversion rate specialists that know and understand the industry that you are in. They need to have a deep understanding about your consumers, competition, location and other important market factors that will help them design the best method to move forward with CRO.
A Good Conversion Path Testing
A good CRO agency knows just how to identify your weak links within the conversion funnel. Once they find what is not working, they can draw up strategies that will help decrease your bounce rate and boost your user engagement.
Heat Map Tracking
The Conversion Rate Optimisation Agency should have heat mapping tools that will help you determine on-page user behaviour – which pages users visit, which page elements they are likely to engage in and how much do they usually scroll down a page. CRO will show you just what you need to do to increase engagement and sales.